Evolving Search-Based Marketing

At AMI, we’ve always believed that effective marketing for manufacturing is built on understanding how people search, what they search for, and why. Over recent years, search has shifted faster than ever, and the next phase is already here.

To keep our clients ahead, we’ve expanded our Search-Based Marketing department by adding an SEO and GEO (Generative Engine Optimisation) specialist. This ensures we’re ready for the rise of AI-driven search, where results are created from understanding and authority rather than keywords alone.

In manufacturing, engineers and buyers are searching with intent. They ask technical, open-ended questions, and AI platforms now interpret those queries based on trust, data structure, and relevance. GEO focuses on building that foundation, refining website architecture, metadata, and on-page content so both human users and generative AI tools can understand it.

This development strengthens our long-term commitment to keeping our clients visible, competitive, and futureproof. While many agencies are still discussing how to react to AI, we’re already integrating it into daily practice. From structured data mapping to content optimisation and sector-driven keyword intelligence, AMI continues to lead in proactive, measurable marketing for the manufacturing industry.

This move keeps our clients ahead of how search is changing, not reacting to it after the fact. GEO isn’t a trend; it’s a technical shift in how information is found and trusted. By integrating it now, we’re making sure our clients stay visible, relevant, and accurately represented as AI-driven search becomes part of everyday business.